The neglected need for strategic renewal in emerging markets: Lessons from Vietnam in transition
پنجشنبه , 21 شهریور 1392 ساعت 14:21 دسته بندی :دانلود مقاله :
The neglected need for strategic renewal in emerging markets: Lessons from Vietnam in transition 2013
نویسندگان :
Markus Taussig
چکیده :
Research on strategy in emerging markets is based on overly static
representations, paying insufficient attention to the impact of contextual change
on the value of firms’ resources. This article examines how a sample of the most
successful Vietnamese private companies during the first decade of their country’s
transition from central planning was affected by the shifting rules of the game in their
business environment. I suggest the primary takeaway is that sustained superior
performance in an environment with changing keys to success requires dedicated and
ongoing strategic renewal. I also suggest the need for both scholars and managers to
immerse themselves in emerging markets if they care to fully understand the granular
ways in which these settings differ from more familiar advanced economies.
?> Vietnam Emerging markets Strategic renewal Environmental changeمطالب مرتبط :
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