Lessons learned from Brazilian multinationals’ internationalization strategies
پنجشنبه , 21 شهریور 1392 ساعت 14:19 دسته بندی :دانلود مقاله :
Lessons learned from Brazilian multinationals’ internationalization strategies 2013
نویسندگان :
Ronaldo . Parente , A´lvaro Bruno Cyrino , Nicole Spohr , Flavio Carvalho de Vasconcelos
چکیده :
Internationalization of emerging market multinationals is a recent phenomenon
gaining importance in the global economy. This foreign expansion of a new
breed of companies has challenged established theories and practices in the field of
international business (Cuervo-Cazurra, 2007). This article addresses the issue of
whether or not there is something to learn from these emerging market companies
and their foreign expansion. Focusing on the international trajectories of four Brazilian
multinationals (i.e., Odebrecht, Embraer, Stefanini, and Marcopolo), this study analyzes
their strategies and managerial processes during and after the recent economic
crisis with regards to internationalization. Our qualitative fieldwork suggests that the
trajectories of these Brazilian multinationals are quite unstructured and evolve as a
reaction to the opportunities they face in international markets. It seems all four
companies in our sample shared a strong entrepreneurial spirit and a high motivation to
expand their international operations despite the crisis and the obstacles they faced.
Our findings and suggestions in terms of lessons learned should provide valuable
implications for multinational managers from other emerging markets by providing a
better understanding of how Brazilian multinationals expand internationally, deal with
economic crisis, and manage relationships with local and foreign institutions
?> Brazilian emerging multinationals Emerging markets Institutions Global crisis Internationalization strategiesمطالب مرتبط :
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